Tantan: Indians are swiping close to ChinaвЂ™s favourite app that is dating
The application has was able to rise through IndiaвЂ™s crowded market that is online dating heavy marketing.
Us dating apps might be making a splash in Asia, however A chinese brand name working mostly beneath the radar is near at their heels.
ChinaвЂ™s favourite app that is dating now the fifth-most popular in India by blended month-to-month active users on iOS and Android os phones, in accordance with the analytics company App Annie.
In-may 2018, Tantan didn’t feature among the list of top ten, but zoomed to your position that is fourth July. This has since slid one spot after the launch of American application Bumble in data from App Annie shows december.
Pronounced tan-tan as with вЂњsun tan,вЂќ Tantan translates in Mandarin to вЂњtalkвЂќ. Launched in 2014, the application bears a resemblance that is high USвЂ™s Tinder, and had been obtained because of the Chinese social networking Momo in February 2018. Tantan has over 90 million new users in China.
The Indian dream
вЂњIndia is amongst the fastest growing internet areas on the planet, ergo it is essential to be there and win into the Indian market,вЂќ Tantan stated in a contact to Quartz. вЂњAfter carrying out a launch that is soft Asia, we discovered more info on industry and users which assisted us in serving the marketplace better.вЂќ
Tantan just isn’t alone. Asia happens to be inundated with Chinese apps within the last month or two, a few of which such as for instance video-sharing software TikTok and platform that is e-commerce Factory have now been growing quickly.
Specialists say thereвЂ™s a reason India is a concern market for these apps that are chinese. вЂњOnce they mature in Asia, Asia could be the only destination these apps can head to. Chinese apps have quite acceptance that is low the West,вЂќ said Yugal Joshi, Vice-President at Everest Group consultancy.
But, their run in India happens to be definately not smooth.
With more than 300 million Indian users, TikTok has been a success that is raging the nation.